The Seven Sins A-Frame

The history of the seven deadly sins is written directly into our latest release. First categorised centuries ago as a framework for human flaw, these ancient vices eventually became the perfect blueprint for 90s cinematic grimness. When David Fincher and Andrew Kevin Walker mapped them across a dark, rain-slicked city back in 1995, they resurrected a modern version of Dante’s Inferno, creating a world where the environment itself dictates an architecture of terminal judgment, leaving no room for redemption.

The Seven Sins Hat anchors this heavy cultural archaeology into a structured, everyday uniform. Built on a custom A-Frame shape reminiscent of late 20th-century vintage baseball caps, it balances a nostalgic silhouette with the stark weight of the written text. The design is finished with a croc-embossed PU leather back strap and a sharp silver clasp, creating a deliberate contrast between gritty cinematic history and premium detailing.

Worn by Romy and Cal, and photographed by Michael Tartaglia

Available from 4:00PM, Thursday June 11th. Long Live The New Network.